Each year (actually twice a year), thousands of buyers and onlookers flock to the San Diego Convention Center to preview the latest apparel, footwear, swimwear, accessories and hardgood products from over 500 surf, skate, swim, snow, moto, wake, lifestyle and streetwear brands. This legendary event is known as the ASR (Action Sports Retailers) Tradeshow. During this August's tradeshow, Factor 54 Clothing unveiled their new line of 6Gun collaboration shirts! I had presented the collab designs to the company at last year's ASR, so I was excited to finally see the finished products. To comemmorate the release, I decided to surprise the crew at F54 with a custom painting of one of the shirt designs, which stayed on display at their booth for the remainder of the weekend. During the event, I spent most of my time making contacts, watching and listening to people's reactions to the collab shirts, and of course... helping F54 deplete there never ending supply of beer. I had an awesome time and it was great hearing such positive feedback on the new line. Look for all five 6Gun/F54 collab shirts coming soon to a store near you. And don't forget to visit www.f54clothing.com
Suprising the guys at F54 with the custom painting.
Factor54 owner, Todd Miller and I
Todd putting the it on display at the booth.
Got a bunch of compliments on the painting by passers-by!
The 6Gun collab section (minus 2 shirts)
Sneak peak at a few of the new shirts! (each come in multiple colors)
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Sneaky sneaky...
How to attract people to your booth: Give out free beer before the allowed drinking hour.
Secret beer stash!
Had an awesome time with the F54 crew. Can't wait for next year!